ITC enabled personalization for both the price range and the types of clothing to cater to each user's personal preferences. In addition, unlike most Mini Programs launched by other fashion brands, Kids Around MP focused on offering a customizable shopping experience. Thus, it helped visually convey the brand's product quality guarantee as well. Also, white is a color that represents perfection. Moreover, the use of white symbolized the purity and innocence of children, which were in line with both the target audience and brand imagery of Kids Around. In particular, with the pure white aesthetic, the WeChat Mini Program successfully reflected the effortless yet enjoyable user experience. Thus, ITC opted for a simple yet elegant design, as opposed to the traditional colorful maximalist style often associated with kids. We took into account that all of the featured fashion collections were from premium and designer brands like Kenzo Kids. Match the brand image to maintain consistency between Kids Around's offline and online stores.Appropriately convey the brand messages.In addition to software development, ITC also ensured that the visuals of the Mini Program: Instead, the platform ascertained the types of products they are interested in before taking them to a more relevant page.Īs a result, Kids Around can customize the user journey with a more targeted goal, creating a more convenient, driven, and seamless navigation. Moreover, the MP avoided overwhelming users with an extensive product catalog directly on the Landing Page. Unlike a passive eCommerce platform, the Mini Program ITC developed for Kids Around takes the online shopping experience to the next level by proactively reaching out to the users. In response to Kid Around's requirements, we successfully developed a bespoke WeChat Mini Program that reflected their brand image with the following features: A User-Centric Navigation Design An innovative and rewarding loyalty program to boost recurring purchases and craft a more personalized and unique shopping experience for usersĪnd, with years of software development experience and knowledge about the eCommerce landscape in China, IT Consultis (ITC) was well placed to support them.A tailor-made WeChat Mini Program (MP) to boost sales in a mobile-first eCommerce platform.In particular, Kids Around required the help of: ![]() Thus, the children's clothing brand decided that the best way to enhance its values is to offer a more personalized online shopping experience. By far prefer eCommerce and mobile purchasing channels, including WeChat Mini ProgramsĪdditionally, with the rising popularity of Mini Programs in the Chinese market, it clearly made sense for Kids Around to develop a standalone MP to better serve its users and realize its ambitious retail sales targets.Prefer information sharing with peers via word-of-mouth in WeChat groups.Are more concerned about product safety and quality.There is also a rise in the new group of affluent and modern Millennial mothers here called Spicy Mums or Hot Mamas, who: Around 300 million active users from this demographic are online! And, in order to increase its retail sales, Kids Around realized the need to adapt its marketing strategy to the country’s competitive e-Commerce environment.Īccording to e-Commerce research by Alarice and ChoZan, parents with children aged between 0 and 12 are one of the top groups of mobile Internet users in China. In 2019, the brand opened its first physical boutique in this promising market. Since 2010, the brand has opened over 60 physical shops across Europe and the Asia Pacific, including China. As a result, its customers can save time from doing multi-brand shopping.ĭeveloped in collaboration with the famous designer Christophe Pillet, Kids Around has built a strong footing in the children’s fashion market. Ultimately, the brand aims to provide an innovative “mix & match” shopping experience. ![]() Formerly known as Atelier de Courcelles, this newly-evolved brand has brought online all the latest fashion trends for children and babies, including both seasonal and timeless pieces. Kids Around features an extensive selection of fun yet elegant styles for children aged between 0 and 16. It unites a wide variety of premium children's fashion brands, ranging from Billieblush and BOSS to DKNY, Karl Lagerfield Kids, and Marc Jacobs. Kids Around is a French minimalist boutique concept store owned by the Children Worldwide Fashion (CWF) group. In this IT Consultis case study, you can discover how Kids Around built a WeChat Mini Program to offer a unique shopping experience complementing its new brick-and-mortar store in China.
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